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Identity Score
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CRA's Solution for Common Name Procedures

Consumer Reporting Agencies (CRAs) that operate in the United States have a requirement to have procedures to assure maximum possible accuracy. In fact, The Consumer Financial Protection Bureau (CFPB) has taken enforcement actions against CRAs and mandated the following:

Revise their compliance procedures: The companies will revise procedures to assure reporting accuracy. These procedures include using algorithms to distinguish records by middle name and match common names and nicknames, using consumer dispute data to determine the root causes of errors, and using software to identify and reconcile discrepancies.
https://www.consumerfinance.gov/about-us/newsroom/cfpb-takes-action-against-two-of-the-largest-employment-background-screening-report-providers-for-serious-inaccuracies/

One procedure that is clearly recommended and necessary is a policy to treat common names differently.

  • How can that be done?
  • What constitutes a common name?
  • How can that be done with any level of objectivity?

Identity Score is the Solution

Identity Score is the solution for Consumer Reporting Agency common name procedures. Identity Score uses a proprietary algorithm to source through decades of registered names in an effort to weigh how common any given name is. This allows the CRA to establish a standardized, empirical policy to treat common names with a greater standard of care to ensure maximum possible accuracy.

How Identity Score Works

Data Required
  • First Name
  • Middle Name (optional)
  • Last Name
  • Gender (optional)
  • Year of Birth
Calculate Score

Identity Score's proprietary algorithm calculates a score for each element provided to get an aggregated commonality score between 1 to 100; 1 being an extremely unique name, and 100 being an extremely common name.

Deliverable

The Identity Score is delivered to you within our application or via an API call and return. The CRA can then determine for themselves, what score constitutes a common name and require additional measures to be taken with consumer reports resulting in a common name score.

Data Driven Results

Identity Score preprocesses historical data using a combination of machine learning and statistical methods to produce trillions of name combinations for each of the last 130 years. Identity Score then utilizes probabilistic models to estimate name probabilities. Identity Score's algorithm estimates automatically learn from name combinations and therefore a given score may shift slightly as the distribution changes.

Identity Score Examples

  • Extremely Common Name
  • Common Name
  • Unique Name
  • Extremely Unique Name
  • John Smith / Male / 1980
    Request
    
 {
	"firstName": "John",
	"gender": "M",
	"lastName": "Smith",
	"yearOfBirth": "1980"
 }
    Response
    
 {
	"score": 95
 }
  • Allison Driver / Female / 1988
    Request
    
 {
	"firstName": "Allison",
	"gender": "F",
	"lastName": "Driver",
	"yearOfBirth": "1988"
 }
    Response
    
 {
	"score": 42
 }
  • Hajidla Peterson / Female / 1995
    Request
    
 {
	"firstName": "Hajidla",
	"gender": "F",
	"lastName": "Peterson",
	"yearOfBirth": "1995"
 }
    Response
    
 {
	"score": 15
 }
  • Divin Saju / Male / 1964
    Request
    
 {
	"firstName": "Divin",
	"gender": "M",
	"lastName": "Saju",
	"yearOfBirth": "1964"
 }
    Response
    
 {
	"score": 1
 }